The Academy Brand is dedicated to keeping your details private. Any information we collect in relation to you is kept strictly secured. We do not pass on / sell / swap any of your personal details with anyone. We use this information to identify your orders, provide you with our newsletter (if applicable) and to personalise your shopping experience with us. We may also use the information we collect to keep you abreast of changes to our website, to inform you about new products and services or to let you know about special offers you might find worthwhile. If you would rather not receive this information, you can email us on info@academybrand.com and let us know.

The Academy Brand uses cookies to allow you to login to your account, maintain a shopping cart and to purchase items in your shopping cart. Cookies sent to your computer from The Academy Brand only last while you’re browsing our website. We do not store persistent cookies on your computer. Cookies also allow us to give you a more personalised shopping experience by displaying products that interest you throughout our product pages, thus providing you with a more friendly, interesting and enjoyable shopping experience.

Whenever you use our website, or any other website, the computer on which the web pages are stored (the web server) needs to know the network address of your computer so that it can send the requested web pages to your internet browser. The unique network address of your computer is called an "IP address" and is sent automatically each time you access any internet site. From a computer's IP address it is possible to determine the general geographic location of that computer, but otherwise it is anonymous. We do not keep a record of the IP addresses from which users access our website except where you have specifically provided us with information about yourself, in which case we also record your IP address for security purposes. An example of this would be when proceeding to a checkout to finalise an order you wish to make. After completing the form provided, your IP address will be stored along with a transaction number that allows us to track your order.