Introducing Academy Brand Denim

Academy Brand has built a reputation for creating laid-back, timeless designs that will forever be wardrobe favourites. After numerous requests from loyal customers, we’re proud to introduce Academy Denim.

Academy Denim embraces Academy Brand’s roots, with its signature effortless designs and quality materials. Each piece embodies comfort, style, and durability, combining classic and contemporary elements to create versatile items made to be loved and worn every day.

Meet the Flagship Denim Pieces

Men's Denim

The Jensen Overshirt

Much like our women’s overshirt, the Jensen overshirt is perfect for layering over tees, shirts or sweaters. It’s a versatile piece that was designed to stand the test of time both in terms of durability and style.

Constructed from 12oz denim with a 2% stretch, the shirt has the gentle overshirt silhouette that has become synonymous with Academy Brand. Our design team have carefully chosen a specialised dye and wash process that gives a lived-look that doesn’t need wearing in but also won’t wear out. The resulting mid-wash also contrasts the darker logo corozo look buttons on the front and chest pocket.

The Jensen Denim Overshirt is true to our classic roots but with a modern feel. It’s the shirt you’ll be reaching for for drinks with friends, an evening at the footy, or when you don’t quite know where the day will take you.


The Jensen Pants

We’ve taken the cut of our famous Jensen 5 Pocket Pant and given it a denim makeover. It’s a modern take on a classic, and the rugged vintage appearance only gets better with age. These are the perfect everyday jeans; stylish, comfy, and there’s no fear that they will go out of style. 

The Men’s Denim Pants are crafted from mid-weight 12oz denim and have all the quintessential fixtures and fittings that you’d expect from quality jeans: nickel button and zipper, and genuine leather patch.

The cut is a mid-rise slim fit, sitting just below the waist. They have a flattering narrow fit through the thigh, and from knee to hem.

With a light and dark wash to choose from, the styling options are almost endless.


Women's Denim

The Hayworth Overshirt

Indulge in the epitome of comfort and style with the Hayworth Overshirt. Crafted from premium 12oz denim, the overshirt exudes laid-back charm and classic, retro vibes. It’s a must-have for this season and years beyond. 

Quality materials are at the heart of everything we do, with this denim chosen specifically for the Academy Brand range. The 2% comfort stretch provides a fit that moves with you, without taking away from the famous denim durability. The garment wash adds a touch of sophistication and a little bit of softness to make it lovely from day one.

Practicality meets fashion with a single oversized chest pocket, providing both utility and a contemporary aesthetic. The finishing touch? Tortoiseshell look buttons add a modern twist to this authentically styled overshirt. Experience denim redefined with the unmatched quality and design of our women’s oversized jean shirt.


The Hayworth Straight Jean

 While the Hayworth Overshirt will be a firm favourite in its own right, no denim collection would be complete without a true pair of jeans. 

The 90s-inspired straight-leg silhouette embodies timeless sophistication and a nod to one of the most revered denim cuts. The Academy Brand jeans offer both style and comfort with a flattering high-rise and a slight barrel leg shape. The light wash and classic silhouette make them a stylist's dream, with almost endless pairing options. 

Crafted with the same premium 12oz denim and 2% comfort stretch, our denim trousers offer unparalleled comfort and style. Adorned with a matte nickel branded shank button, our denim exudes understated elegance with every wear.


How to Style Your Denim

True to our roots, the Academy Brand denim collection is incredibly versatile. Here are a few of our favourite styles so far.

Double Denim: Started in the 70’s but stronger than ever today, this classic look

will never be out of fashion. Pair the Hayworth Overshirt with the Hayworth Straight Jean in the same colour for a cool, effortless look.

We also love contrasting the different washes of denim with a mix-and-match pairing. Try the Light Wash Hayworth Overshirt with the Mid Wash Hayworth Straight Jean for inspiration.


A Classic Combination: A loose-fit shirt with straight-leg jeans is one of the most iconic denim outfits, and for good reason: it’s stylish, practical and always on-trend. A plain leather belt will give you a truly classic finish.

Autumn Layers: As stylish as denim is, its comfort and durability have made it a true behemoth of the fashion world. For those cooler days, or when you just need a little TLC, pair your Academy Brand jeans with a loose-fit jumper. A crew neck or 1/4 zip knit is the ultimate comfort-chic combination.

The Perfect Addition to Your Wardrobe

With Academy Brand's Denim Collection, style knows no bounds. Embrace the versatility, comfort, and timeless appeal of denim that will be an everyday favourite. From laid-back weekends to Friday evenings out, you’ll be sure to fall in love.

Sign up to the Academy Brand newsletter to stay tuned as we unveil more exciting styles, including Mid Wash & Washed Black, as well as our men’s denim range. Until then, discover the new collection and get inspired for your Autumn looks.